As a form of advertising, few movements utilize existing space in such a beneficial way as storefront marketing. Here are just a few ideas on why storefront marketing might be the best approach for your business:
Storefront marketing can serve as a makeshift billboard
A well-kept secret in the business world, sometimes, storefronts are used solely for advertising purposes. This is especially true in high-rent or affluent areas where a branch of a business will not meet profitable earnings but will provide high visibility for a company.
Well-known clothing outlet, American Apparel in Harvard Square, one of the most expensive areas for retail rental space in the U.S., for example, is said to exist only to serve as a three-dimensional advertisement for the company’s online sales wing.
Storefront marketing keeps you on the cutting edge
As a method of selling items, few forms of marketing can match storefront displays in the ability of the business to control what the customer sees. Has a recent item in your stock become popular or fashionable? Make sure potential customers can see such items at the front of your store.
You just may find yourself with new clients and a wider range of sales.
Change can be instantaneous
With storefront marketing, you can also change your advertising message on a moment’s notice. If clients are suddenly picking up a new item in droves, you can instantly appeal to what potential clients will want by displaying this item to passersby.
With more and more clients getting their news from quickly-overturning commercial websites, new items can be in demand overnight, and being sure that potential clients know they can get the item at your store is essential.
Coordinating with suppliers
With storefront marketing, you’re also able to work with the companies you source from to reach a wider sales base. Keep in touch with suppliers and ask them where the sales are for them, and then, try to keep such items on display. This synergistic communication can keep your most popular items available to clients.
Using space you already have as a free medium
While advertising is essential to keep a company’s profile up in the marketplace of ideas, it’s also essential to maximize on what you’re already investing in.
This is true of real estate. If you want to save costs, doubling or tripling the potential of places or things you’re already paying for can maximize the value of fixed expenditures, the unavoidable expenses a company must contend with every week, month, or year.
And that means you’ll be getting ahead without putting out extra costs. Storefront marketing means you’re utilizing space you’re already renting. It’s a bit like using trees on your land to build a cabin. Your extra costs are minimal and mostly limited to your own labor and time.
An image that establishes credibility
As passersby, whether on foot or in a vehicle, see your storefront, they immediately make a judgment as to what your store is, what experience your company provides, and most importantly, why someone would shop there.
A customer’s perception of why someone would shop at your store is psychologically the most significant consumer variable you should be concerned with.
Why you buy something is more powerful than what you are buying. When a customer buys a shirt, they aren’t paying for the shirt. They are paying for the message that shirt will send to all of the people who see them. That all starts with a good storefront.
For these reasons, storefront marketing may be the form you’re looking for to push your company forward. The returns on storefront marketing investment can be profound, and the initial costs can be so low as to be nonexistent.
For many business owners, that is the right attitude to have when using savings to create profits.
Images credit: Specialty Trim & Awning, Inc.
Latest posts by hannah whittenly (see all)
- 6 Ways Facebook Can Come Back to Haunt You - July 22, 2014
- 5 Hidden Productivity Killers in the Workspace - June 7, 2014
- Distracted Driving: Helping Teens Understand Its Deadly Dangers - May 31, 2014