Shortly before lunch today, my nose has practically already been glued to my laptop trying to find an appropriate angle for a writing assignment. I’m trying to write an article for a company that manufactures harnesses and military connectors that usually find their way into components used in airplanes, jet liners and automobiles, among others. […]
Online Branding and Your Content Marketing Partner
While strolling at the mall with my family one day, a good-looking young guy approached me and started a sales pitch about some pricey soap that according to him was made from the salts of the Dead Sea. It was one of those moments I wished I had a fairy godmother so I could disappear […]
What Exactly Is Content Marketing?
Marketing experts agree, content marketing is the now and the future of marketing. Traditional marketing is slowly losing steam. Evidence is the fact that online users have become proficient at ignoring buttons and banners to concentrate on content. Even advertisements in magazines and newspapers are being ignored. In simpler terms, people have gotten sick and […]