We live in a world where having access to the Internet at all times is commonplace. Almost every single person has immediate access to all of the information they could ever need, right at their fingertips. These advances in technology, namely unified communications solutions, mean that theoretically, we could work from anywhere efficiently and easily. […]
Leveraging Social Media Marketing for Local Businesses
If you’re in business, you know the impact of powerful marketing. And with the popularity of social media sites, social media marketing has become critical for every business. Yes, even local businesses that are offline. Social media attracts a global audience, but when implemented in a targeted manner, it can be leveraged for local businesses. […]
Online Branding and Your Content Marketing Partner
While strolling at the mall with my family one day, a good-looking young guy approached me and started a sales pitch about some pricey soap that according to him was made from the salts of the Dead Sea. It was one of those moments I wished I had a fairy godmother so I could disappear […]
Comindware Tracker HR Solution – A Software Overview
If you head a company’s Human Resources department, you probably already know how vital your role is, especially for an organization that understands the value of its workforce. From hiring and on-boarding the right people to providing them with the necessary tools to properly perform their tasks, from tracking their performance metrics to processing their […]
Clarity of Purpose, Team Focus and Your Workflow Tracking Software – Do They Sing the Same Tune?
Greg McKeown, in a Harvard Business Review article, wrote that the reason successful people and businesses fail to automatically become very successful is because of what he calls the “clarity paradox,” which can be summarized in four phases: Clarity of purpose leads to success. Success leads to more options and opportunities. Increased options and opportunities […]
What Exactly Is Content Marketing?
Marketing experts agree, content marketing is the now and the future of marketing. Traditional marketing is slowly losing steam. Evidence is the fact that online users have become proficient at ignoring buttons and banners to concentrate on content. Even advertisements in magazines and newspapers are being ignored. In simpler terms, people have gotten sick and […]
Cloud Computing and What You Need to Know
Consider this scenario. This morning, before you found your way to the bus stop to catch the earliest ride to the metro, you checked your e-mail, just like you always do. Immediately after you turned on your office computer a couple of hours later, knowing that your three-year-old son was already awake and your wife […]
To Buy or NOT to Buy?
Becoming self employed is an exciting prospect, but the first step is establishing how you intend to do this. Do you start your own company from scratch or do you buy a company that is already trading? Starting a company from scratch allows you to set up the business exactly how you want. This may […]
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